STUDY. Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. Why Is Pull Better Than Push? Using the push strategy is most appropriate when _____. When is the international division structure appropriate? Once you have finished, click on the 'Submit Answers for Grading' button to get your results. Answer the following questions and then press 'Submit' to get your score. While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : Instructions. A lean pull system aims to create a workflow where work is pulled only if there is a demand for it. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … a. cross–cultural b. culturally competent c. culturally relevant d. tolerant e. universal. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? This activity contains 15 questions. 41. PLAY. Push factor. a) When foreign operations are relatively small. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers choose the brand before they go to the store Answer: B Chapter 9: Multiple choice questions. Pull systems are part of the Lean manufacturing principles, born in the late 1940s. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers Using the push strategy is most appropriate when _____. Mock Exam MCQs. 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